So you want to start a blog? But not just any ol’ blog. You want to start a blog filled with meaning. You want to start a blog that will inspire you and your readers. You want to start a blog that will change lives for the better. You want to start a purposeful blog.
Well, I’m here to be your cheerleader! I’m so happy you’ve decided to start your own blogging journey. Whether you want to blog about food, fashion, travel, self-love, or any other niche, you can always find ways to blog purposefully. But I’ll be honest, blogging with purpose is HARD. It’s definitely not the easy route–but it’s one that will ultimately pay out more than you can imagine! With my bit of blogging experience, I’d love to share my honest guide to starting a purposeful blog.
Note: When I started writing this series, it was supposed to be a single post. But once I started writing, I realized there was so much more to this topic than I could cover in a single blog post! More on how to start a purposeful blog to come!
Think Long-Term, Then Big Payout
After four months of blogging, I felt absolutely drained. I posted three times a week while taking a full load of summer classes, researched blogging tips nonstop, and tried my darndest to stay active on Instagram and Pinterest. But even with all this hard work (ooohhh the long hours), the pageviews weren’t exploding, newsletter subscriptions were small, and engagement on my social media platforms was dwindling. I felt like I was dumping all of this time and energy into something that just wasn’t paying off.
When I first started blogging, I was hoping for an explosion of traffic and sponsorship within the first few months. I’d seen so many bloggers post on their unbelievable three-month success. They somehow managed to make such a large income in such a small amount of time. I was determined to make that my story too. But for all the bloggers who explode in success within the first few months, there are thousands of us who don’t. And you don’t hear about those of us that often.
My blogging strategy is not going to try to sell you a rarely attained dream.
Nope. I’m not going to tell you how to start a money-making blog in 15 minutes. I’m not going to tell you how I made $2,000 blogging last month (and you can too!). I’m not going to tell you how to massively increase your pageviews by (1) writing good content (2) and promoting it (duh). My blogging strategy is focused on the long haul. And it’s main focus is purpose.
If you blog with purpose, you will connect deeply with your readers, discover a meaningful sense of self, and receive that much more of an emotional return than you would just blogging with the trends. Additionally, a long-term strategy lets you savor the small milestones, avoid burnout, and gives you time to learn your area of expertise. You’ll have the time to fall in love with your blog. And you’ll want to work that much harder at it.Blog with purpose over pageviews to write a blog that you’ll fall in love with! Learn to blog with… Click To Tweet
Purpose Over Pageviews
While you certainly can track pageviews, you can’t directly influence them. Sure, you can develop a blogging strategy that will bring more viewership than others (or not having one at all). But you don’t have direct control over viewership like you do over other aspects of blogging (for example, frequency of posting).
I’m certainly not saying you can’t or shouldn’t have pageview goals for your blog. Pageviews are often the way that we quantify our blog’s success. But it’s good to keep in mind that there are certain goals that are simply progress checks more actionable steps. Essentially, take your pageviews with a grain of salt; especially at the beginning. As long as your know your worth, your purpose, and commit to a long-term strategy, you will find growth in numbers. It just might take time.
Pageviews are progress checks, not goals to stress over.
So you can’t control pageviews, but what can you control in order to blog with purpose? My key for blogging with purpose consists on three main components:
- Develop a mission
- Consistently write posts that provide meaning to you and the reader
- Take breaks when necessary
Develop a Mission
In order to develop a mission, I highly recommend you read my 3 Questions You Must Answer Before You Start a Blog. Once you have your mission and your area of expertise, you can write your posts dedicated to this mission.
Write Consistently (and with meaning)
In order to develop your reputation and your brand, it’s important to consistently deliver useful content. Not just “good” content. Be a friend to your readers. You want to write content that will provide usefulness and meaning. This will help you develop a reputation as a great source of information, but also someone your readers can always go to.
As much as you want to have consistency in your posting frequency, you should take breaks as necessary. Sure, you want to be a great friend to your readers. But also be a great friend to yourself. If you’re feeling stressed and burnt out, take a break. This is one of the benefits of a long-term strategy. You can afford to take breaks without putting a dent in your determination. Ultimately, you won’t be able to blog with purpose if you don’t feel like blogging at all!
Even though it may take longer than raging success stories, blogging with purpose will give you actionable steps to improve your blog quality and guide your mission. If you found this post useful, be sure to share it with your blogging buddies! I wish you the best of luck on your blogging journey. And there will be more on how to start a purposeful blog next week!Don't stress over pageviews anymore. Blog with purpose to have actionable steps to improve your blog! Click To Tweet